To support rapid growth and brand maturity by overhauling QuietCool’s visual identity, marketing collateral, and digital infrastructure. The goal was to elevate the brand’s storytelling through product photography, content systems, and customer education, while laying the foundation for scalable in-house marketing operations.
QuietCool is a California based ventilation manufacturer best known for its innovative whole house fans and energy efficient air systems. Focused on helping homeowners reduce their reliance on traditional A/C, QuietCool products are designed to provide powerful airflow while minimizing energy consumption and noise. The brand quickly became an industry leader in sustainable home cooling, working with a nationwide network of dealers and contractors.
At QuietCool, I was responsible for leading the creative execution behind the brand’s transformation from 2017 to 2021. I built and managed a complete in-house studio from the ground up, sourcing professional grade lighting, constructing cyclorama backdrops, and creating demo environments that visually communicated how our products worked. Every asset, from website images to Amazon listings and dealer brochures, was produced and prepped under my direction.
I also handled all product photography, visual content strategy, and print production during my tenure. As the business scaled, I led the hiring and development of a junior designer, shifting into a creative lead and quality control role to maintain visual consistency across all touchpoints. I worked closely with the VP of Sales & Marketing and our Marketing Director to ensure every campaign and asset supported long-term goals.
On the digital side, I rebuilt the company’s website from scratch using a lightweight WordPress framework paired with Elementor, prioritizing performance and user experience. Though QuietCool is a B2B focused manufacturer, the website was designed to educate both homeowners and dealers, bridging the gap between technical product knowledge and sales enablement.
Additionally, I produced technical diagrams, 3D asset collaborations, and installation visuals to support marketing, customer service, and dealer education. Many of the assets I created, especially my product photography, are still in use to this day, a testament to their long-term quality and impact.
• Designed and launched a fully responsive WordPress website using Elementor
• Built an in-house photo/video studio with pro lighting and modular backdrops
• Created Amazon-ready product photography and instructional diagrams
• Supported dealer growth through sales enablement and marketing toolkits
• Led all creative direction across print, digital, and in-store environments
• Managed production of 3D visuals and product animations for brand media
• Built and scaled the internal marketing team while training junior designers